About Permanent Wholesale Jewelry

Permanent Wholesale Jewelry is the wholesale line of a California family that has been making jewelry since 1982, starting at a booth at the California State Fair. A mother-and-daughter team still designs and handcrafts every connector charm and finished piece in our Oakhurst studio, and our fair and rodeo routes take us from the Houston Livestock Show and Rodeo to Cowboy Christmas in Las Vegas.

Along the way we earned more than 40,000 five-star reviews online and watched permanent jewelry become the fastest-growing part of our business. This site brings what we learned to other permanent jewelry artists, boutiques and western retailers: chain by the foot in sterling silver and 14K gold filled, starter kits, and the largest selection of handmade connector charms in the market - rare turquoise, lab opals, Navajo pearls and shell, each hand-wrapped in our shop.

We do not manufacture the chain itself. We source quality sterling silver and 14K gold filled chain, the same styles we sell at our own shows, and cut and pack every order in our studio. Everything here is priced for resale. Browse connector charms, chain by the foot, starter kits and finished bracelets and anklets, or contact us with any question.